MAPIC Awards

Created in 1996, the MAPIC Awards reward excellence, innovation and creativity in the retail real estate industry. On 17 November 2016, the 21st MAPIC Awards will recognise the finest retailers and retail real estate projects during a prestigious gala dinner attended by 300 of the most influential professionals in the industry.

  • Enter the competition

    3 steps

    If you have any further questions, feel free to contact the Awards team at mapic.awards@reedmidem.com

    Entry deadline: 23 September, 2016

    Enter now

  • Meet the judges

    The esteemed jury, chaired this year by Thomas Meager, Group Director of Property, Primark Stores Ltd., and made up of leading industry experts, will get together in mid-October to choose the most worthy winners across our 12 categories.


    Meet them now!

    MAPIC Awards Gala Dinner

    The Gala Dinner will host 300 of the most influential real estate professionals to honour and reward the very best projects in the retail industry.

    Discover and celebrate the winners during the prestigious Gala Dinner.

    When: Thursday 17 November 2016, 19.30

    Where: Salon des Ambassadeurs, Palais des Festivals - Cannes.


    To buy a ticket or book a table contact mapic.awards@reedmidem.com

  • 2016 MAPIC Awards categories

    Retailer of the Year

    This award honours the retailer that has truly demonstrated an overall successful year in terms of financial performance, expansion, product, store fit-out, innovation, marketing campaign and customer service.

    This category is open to retailers from all sectors

    Best retail global expansion

    This award honours the retailer that has managed to extend its presence on an international scale in the past two years. Both quantitative and qualitative criteria will be considered by the judges: number of shops opened and to be opened, adaptability to the market(s), development strategy and marketing campaign.

    This category is open to retailers from all sectors

  • Best new retail concept

    This award boosts and recognises smaller retail companies, launched within the past three years, for the originality of their concept (product, marketing campaign, innovation, shop fit-out, etc.), their achievements, entrepreneurial spirit and long-term development plans.

    This category is open to retailers from all sectors

    Best retail store design

    This new category celebrates the most inspirational store in terms of design, fit-out and display, opened in the past year. Judges will be looking for excellent visual merchandising, use of innovative materials and equipment, and integration of new technologies to offer a unique experience to the shopper.

    This category is open to retailers from all sectors, and can be entered on their behalf by appointed design agencies and architects.

  • Best O2O strategy

    More than ever, the online and offline strategies must be able to join forces and work together in a complementary way. This category recognises the retailer or shopping centre that has managed to trade from online to offline, or offline to online, with successful initiatives, and thus enhancing the customer experience. The O2O strategy’s effectiveness will be demonstrated by its capacity to grow sales, improve customer service, increase footfall and exploit new growth opportunities.

    This category is open to retailers from all sectors, developers, and can be entered on their behalf by appointed digital service providers.

    Best pop-up shop

    In recent years, pop-up stores and temporary lets have grown to create interaction and engagement with customers through market, product, service and location testing, without committing to a long-term lease. This category celebrates the pop-up shop, showroom or corner launched in the past year, that demonstrates a dynamic and innovative use of its space, timeframes, originality of the concept and exceptional delivery for a successful brand awareness.

    This category is open to retailers from all sectors, and can be entered on their behalf by appointed agencies.

  • Best retailtainment concept

    Retailers and developer desperately look for innovative ways to attract new customers to their stores and shopping centres. Retailtainment is a new way to drive traffic by adding leisure to the retail mix. Launched this year, this category recognises the most successful entertainment concept and its integration in a point of sale in order to offer a unique and fun shopping experience, and generate sustainable long-term profits.

    This category is open to retailers, developers and leisure operators.

    Best new shopping centre

    This category honours the most outstanding shopping centre opened in the past year, showing innovation through new technologies, customer loyalty programmes, marketing campaigns, retail mix and architectural features that all together aim to increase footfall, customer satisfaction, average spending and offer a unique experience in a new shopping destination.

    This category is open to developers and architects.

  • Best redeveloped shopping centre

    This category honours the most incredible refurbishment or enlargement in the past year of a shopping centre or retail park, in terms of architecture, innovation, sustainability and shopper experience. Judges will look at the overall improvements brought by these changes and how a shopping centre can have a second life.

    This category is open to developers and architects.

    Best outlet centre

    This category celebrates the growing popularity of outlet centres with developers, retailers and consumers. Opened in the past year, the outlet mall must demonstrate qualities such as a diversified tenant mix, accessible location, pleasant architecture and good value.

    This category is open to developers and architects.

  • Best retail urban project

    This category rewards the most successful regeneration, ongoing or completed, of a town, city or area within which retail development has played a significant role. Judges will look at the integration of the project in its environment, its contribution to the local community, its attractiveness for city shoppers, its retail mix and the cooperation between the local authority, the developer and the community.

    This category is open to developers, architects, local authorities and cities.

    Best futura shopping centre

    This category honours the most amazing shopping centres of the future, under construction or not yet built. Main criteria will include architectural and environmental qualities, use of innovative materials, equipment and techniques, originality of the concept, integration of the project in its environment and its impact to the local community.

    This category is open to developers and architects.

  • 2015 MAPIC AWARDS Winners

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