MAPIC INNOVATION FORUM
With the exhibition zone, start-up showcases, pitches and a specialised networking area, discover the best practices on how to add value to your shopping areas and improve client experience through new technology and trends.
Special focus this year: O2O
From pop-up stores to click & collect schemes, today’s evolving concepts offer a powerful new range of solutions that can radically enhance the customer experience. By leveraging the latest tools and technologies, online initiatives can serve as a catalyst to draw customers into bricks-and-mortar stores. Learn everything you need to know for your Online to Offline strategy.