2019 MAPIC Awards

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    Created in 1996, the MAPIC Awards reward excellence, innovation and creativity in the retail real estate industry, recognising the finest retailers and retail real estate projects. A prestigious gala dinner hosts the most influential professionals in the industry.

  • Testimonies

  • MAPIC Awards Categories

  • Best Retail Concept categorie, open retailers from all sectors

    Best Retail Concept

    This award boosts and recognises retail companies, launched within the past three years, for the originality of their concept (product, marketing campaign, innovation, shop fit-out, etc.), their achievements, entrepreneurial spirit and long-term development plans.

    This category is open to retailers from all sectors.


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  • Best Retail Global Expansion

    Best Retail Global Expansion

    This award honours the retailer that has managed to extend its presence on an international scale in the past two years. Both quantitative and qualitative criteria will be considered by the judges: number of shops opened and to be opened, adaptability to the market(s), development strategy and marketing campaign.

    This category is open to retailers from all sectors.


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  • Best Store Design categorie at MAPIC AWARDS

    Best Store Design

    This category celebrates the most inspirational store in terms of design, fit-out and display. Judges will be looking for an excellent visual merchandising, use of innovative materials and equipment, and integration of new technologies to offer a unique experience to the shopper.

    This category is open to retailers from all sectors, and can be entered on their behalf by appointed design agencies and architects.

    Project opened between January 2018 and August 2019.


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  • Best Pop-up shop concept at MAPIC AWARDS

    Best Pop-up Shop

    In recent years, pop-up stores and temporary lets have grown to create interaction and engagement with customers through market, product, service and location testing, without committing to a long-term lease. This category celebrates the pop-up shop, showroom or corner that demonstrates a dynamic and innovative use of its space, timeframes, originality of the concept and exceptional delivery for a successful brand awareness. You will be required to describe your marketing strategy, focusing on the event marketing actions you have done and you are planning to do.

    This category is open to retailers from all sectors, and can be entered on their behalf by appointed agencies.

    Project opened between January 2018 and August 2019.


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  • Best F&B Concept at MAPIC AWARDS

    Best F&B Concept

    This category rewards the Food & Beverage retailer with the most original concept, which has shown during the past 2 years an originality through the singularity of the product, innovative positioning, and integration of new technologies, interior design and architecture (shop fit-out), advertising campaign. The concept must be viable, expandable and profitable.


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  • Best Retail Innovation, MAPIC AWARDS

    Best Retail Innovation

    Today, innovation is impacting the retail industry in many ways. As shopping goes more connected and digital impacts the customer journey, brands and shopping centres must rethink every part of the retail experience. This new category is about celebrating the greatest innovations in retail technology. Judges will be looking at how those initiatives or solutions will enhance the shopping experience and reinforce the efficiency of the retailer or shopping centre in terms of sales, footfall, customer loyalty and growth opportunities.

    This category is open to retailers, shopping centre developers, start-ups, and service providers.

    Project launched within the past three years.


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  • Best Leisure Concept, MAPIC AWARDS

    Best Leisure Concept

    Retailers and developers desperately look for innovative ways to attract new customers to their stores and shopping centres. Retail and leisure concepts are new ways to drive traffic by adding leisure to the retail mix. This category recognises the most successful entertainment concept and its integration in a point of sale in order to offer a unique and fun shopping experience, and generate sustainable long-term profits.

    This category is open to retailers, developers and leisure operators.

    Project opened between January 2018 and August 2019.


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  • Best Shopping Centre, MAPIC AWARDS Competition

    Best Shopping Centre

    This category honours the most outstanding shopping centre showing innovation through new technologies, customer loyalty programmes, retail mix and architectural features that all together aim to increase footfall, customer satisfaction, average spending and offer a unique experience in a new shopping destination. This category is open to new shopping centres, refurbished and enlarged shopping centres. In case of re-opening, Judges will look at the overall improvements brought by these changes and how a shopping centre can have a second life.

    This category is open to developers and architects.

    Project opened or re-opened between January 2018 and April 2019.


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  • Best Outlet Centre, MAPIC Awards 2019

    Best Outlet Centre

    This category celebrates the growing popularity of outlet centres with developers, retailers and consumers. The outlet mall must demonstrate qualities such as a diversified tenant mix, accessible location, pleasant architecture and good value.

    This category is open to developers and architects.

    Project opened between January 2017 and April 2019.


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  • Best Retail City Centre Regeneration, MAPIC Awards 2019

    Best Retail City Centre Regeneration

    This category rewards the most successful regeneration of a town, city or area within which retail development has played a significant role. Judges will look at the integration of the project in its environment, its contribution to the local community, its attractiveness for city shoppers, its retail mix and the cooperation between the local authority, the developer and the community.

    This category is open to retailers, developers, architects, local authorities and cities.

    Dates criteria:
    - Area regeneration: at least one phase completed between January 2018 and April 2019
    - Shopping centre: completed and opened between January 2018 and April 2019


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  • Best Futura Shopping Centre, MAPIC Awards

    Best Futura Shopping Centre

    This category honours the most amazing shopping centres of the future, already under construction or not yet started. The planning approval will be required. Main criteria will include architectural and environmental qualities, use of innovative materials, equipment and techniques, originality of the concept, integration of the project in its environment and its impact on the local community.

    This category is open to developers and architects.


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