Speaker profile


Job TitleFounder & CEO

Company NameEuropean Centre for the Experience Economy


Albert Boswijk , speaker, author with international reputation. Founder and director of the European Centre for the Experience and Transformation Economy Economy.
Published “The Experience Economy, a new perspective, how to create meaningful experiences (Pearson 2005, 4th Edition 2015) and “Economy of Experiences (Boswijk, Peelen, Olthof 2012) and contributed to the Handbook of the Experience Economy Eds; Sunbo, Sorensen Roskilde University Elgar 2013.
He is guest lecturer at the University of Roskilde, University of Aalborg, University of Amsterdam and Tedx Stenden University
Besides experience economics Albert is a seasoned business coach and engaged in deep change processes for top management for organisations like Philips, Heineken, Koninklijke Ten Cate, Tui, Johnson Controls, Transavia, RAI Amsterdam, Microsoft, Lease plan, Atradius, Concertgebouw, GVB and many others.

About European Centre for the Experience Economy

'Transforming business value'

Reshaping your business to become disruption proof

Structural changes in society and exponential growing innovations cause ruthless changes in our economic landscape. The impact of the digital revolution and the process of dematerialisation hits us harder then we realise. No organisation or company can avoid the impact. The new competitive environment is tough and relentless. Today every business is challenged at it's purpose, it's value proposition and business model to become future-proof. Products and services are becoming increasingly interchangeable. Almost any industry is feeling the urgency. Old handles do not work anymore and straight-line thinking has stopped. One has to make sure that one delivers meaningful experiences that capture value for clients and stakeholders in our new digitized society.

Conference Sessions


    15-Nov-2018, 14:00 - 16:00, Leisure Zone

    What does the immediate future of the retail space experience have in store for us? One the second day of TEA @ MAPIC 2018, our experts will share their insight...

    • Language: English
      1. Event Theme
        Customer Experience
      2. Event Type
        • Masterclass

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