Delegate Profile

POUJADE Cécile

Job TitleAssociate Director Retail & International

Company NameSaguez and Partners

About

Cécile Poujade joined Saguez & Partners in 2006. As a Retail & International Director, Partner, Cécile works for the agency's international key accounts around the world. She has collaborated with various clients: Huawei in China, Nespresso in London, Manor in Geneva, Carrefour in China, Unibail-Rodamco- Westfield in Europe, Nature & Découvertes or Lenôtre in France... She also has a great knowledge of Travel Retail thanks to major projects such as Sao Paulo airport in Brazil, Santiago de Chile Airport in Chile, Aéroport Marseille Provence and Roissy Charles de Gaulle Airport in France. Her transversal vision and expertise in the field of retail (both in technical mastery and strategy) allow her to lead various projects of all sizes. Trained in two areas, first, artistic at the Ecole Estienne and then in Advanced Communication Sciences at the Sorbonne Celsa, Cécile Poujade begun her career as a consultant for the Publicis Group strategic planning department in Paris. Fascinated by design, she then entered Carré Noir as a strategic planner and then account manager in the retail department for 4 years. She managed the group’s retail projects in France, China, South Korea and Russia. 

 

About Saguez and Partners

Saguez & Partners is a global branding & design agency. Independently owned and minded, we developed several complementary skills which give us a rather complete vision of daily life expectations. We work on the scale of the city and of the product, with always the same philosophy: the goal of the design is not only to be beautiful. It led us to work on some neighborhoods in the city, but also train stations, airports, trains, shops, changing offices… We think about the uses and the way people are going to live in these places. 

 

Conference Sessions

  • ICONIC PLACES & "LOVE BRAND" STRATEGIES: HOW TO CREATE EMOTIONS & PASSION BETWEEN CUSTOMERS, BRANDS & PLACES

    14-Nov-2019, 15:30 - 16:15, Conference Room -1

    The importance of design & architecture in creating lifestyle destinations How to put together retail, real estate and entertainment to build one-of-a-kind p...

    • Language: English

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