Delegate Profile

PAULSEN SOMMER Klaus

Job TitleFounder & CEO / Board Member

Company NameAdventureLAB / Themed Entertainment Association

About

Klaus Sommer Paulsen is the Founder and CEO of AdventureLAB, a Danish experience design studio specialised in creative strategies, concept development and storytelling for themed and branded experiences. Since 2011 he has been a board member of the Europe and Middle East of the Themed Entertainment Association (TEA), the international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences. 

Klaus has been working with integrated marketing and interactive multimedia since the mid-‘90s. He began his career in interactive multimedia, before diving into integrated marketing for both larger network and independent advertising, marketing and digital agencies.

Nowadays, he is dedicated full time as a professional, speaker and more to the experience industry, both the traditional world of the theme parks, leisure and tourism, as well as the brands becoming increasingly aware of the value of experiences. 

 

 

About AdventureLAB / Themed Entertainment Association

AdventureLAB is an award-winning experience design studio specialised in creative strategies, concept development and storytelling for themed and branded spaces. Although based in Denmark, AdventureLAB’s activities are far from limited to Scandinavia, having worked with attractions, destinations and retail brands in Europe, Asia and North America. 

Basically, the studio is an international collaborative collective of experienced professionals and extraordinary talents, working together to create strategic and conceptual blueprints for spaces and experiences of value to both visitors and operators, applying marketing and design thinking combined with storytelling and experience industry disciplines in the process.

Besides being a proud member of the International Association of Amusement Parks and Attractions (IAAPA) and the Themed Entertainment Association (TEA), AdventureLAB is also an active participant of initiatives such as NICE (New Innovative Customer Experiences). 

Conference Sessions

  • LEISURE TALKS: STORY TELLING @WORK

    13-Nov-2019, 14:00 - 16:00, Leisure Zone -1

    For this session, the Themed Entertainment Association (TEA) has invited a group of four speakers who are experts within themed entertainment, experience design...

    • Language: English
  • LEISURE TALKS: TECHNOLOGY @PLAY

    14-Nov-2019, 14:00 - 16:00, Leisure Zone -1

    For this session, the Themed Entertainment Association (TEA) has invited a group of five speakers who are experts within experience design, business development...

    • Language: English

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