Delegate Profile


Job TitleEconomic & International Development Director

Company NameCity Of El Paso, Texas


Jessica Herrera was born and raised in El Paso, Texas and earned her Bachelor's degree in Government from the University of Texas at Austin and her Master's degree in Business Administration with a concentration in International Business from the University of Texas at El Paso. Jessica has more than thirteen years of economic development experience including expertise on business and industry recruitment, retention and expansion efforts, small business development, real estate and commercial retail recruitment strategies, and successful marketing and communication initiatives. As the Director for the City of El Paso’s Economic & International Development Department, she works to build and strengthen public-private partnerships to rebuild key assets of the city and help create an environment that supports a vibrant regional binational economy. 



About City Of El Paso, Texas 

City Of El Paso, Texas is the 6th largest city in Texas and the 22nd largest in the United States. El Paso is the largest metro area along the Texas-Mexico border which boasts a best-in-class, business friendly operating environment while also offering a great living experience. Our region represents one of the largest manufacturing centers in North America and is recognized as globally competitive. This is largely due to our region’s unique quality of possessing the largest bilingual, binational and bi-cultural workforce in the Western Hemisphere. 

Conference Sessions


    12-Nov-2019, 10:00 - 17:30, Hotel Martinez Cannes

    MAPIC launches a new sister event accelerating the integrtion of leisure in lifestyle destinations! The Leisure Day is a by invitation only event* REQUEST YOUR...

    • Language: English

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