Delegate Profile

HORATZ Barbara

Job TitlePartner, Marketing & Management

Company NameThe Outlet Resource Group

About

Barbara first worked in Paris for over 10 years as a marketing professional in the cosmetics and consumer goods industry before moving to the outlet business in 2000 out of London. She has held senior marketing and leasing positions with the two main outlet players in Europe, McArthurGlen and Value Retail, as well as a number of new operators. In 2005/06, as Director of Marketing, she was part of the management team for the Roermond Designer Outlet (Netherlands), one of the largest and most successful in Europe today. At McArthur Glen, part of her marketing responsibilities were the centres in Parndorf, Berlin, Troyes and Roubaix.

After 10 years of full time employment in the outlet sector, Barbara started working as a consultant in 2010 either with her own B2U company or with a network of experts in the outlet sector in Europe. Over the years, she has advised numerous promoters and commercial funds to help them evaluate and develop sites, commercialise new projects, optimise existing brand portfolios and develop branding and turnaround strategies. Since 2015 Barbara has worked under the TORG umbrella and been constructive in building the European arm of this leading US outlet consultancy. 

Of German nationality, Barbara has a strong international experience: She has lived and worked in Boston, New York, Paris, London and Zurich. She has a unique cross-border knowledge of consumers and brands and a deep understanding of the European outlet industry. 

 

 

About The Outlet Resource Group 

TORG, The Outlet Resource Group is the leading outlet advisory group in the US, specialised in the development, leasing, marketing and management of outlets. In early 2015, TORG entered the European market with a fully integrated approach, able to oversee outlet developments from their initial vision through to the opening and management of a completed centre. Its team of professionals has extensive experience with market leaders across Europe. 

Conference Sessions

  • OUTLET SUMMIT

    12-Nov-2019, 14:45 - 18:35, Majestic Hotel Cannes

    This summit is a by invitation only event* CONFIRM YOUR PRESENCE: https://reedmidem.formstack.com/forms/mapic_outlet_summit_2019 *IMPORTANT: in order to atten...

    • Language: English

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