Delegate Profile

FREDDI Massimiliano

Job TitleLeisure Consultant

Company NameTradelab


Massimiliano Freddi has been part of the attraction and tourism industries for 20 years. First, in charge of marketing and press for the Italian market of Disneyland Paris. Then, as the general manager of Leolandia, he led the park towards a 300% growth, allowing it to become a top European destination for kids under 10 and their families. 

He is currently a Leisure Consultant for TradeLab, consulting city centers, shopping malls, existing attractions and expanding parks to support their planning and growth strategy. 

Since 2016, he has also been part of the coaching team for Seth Godin’s AltMBA. From 2014 he has been contributing to the International Association of Amusement Parks and Attractions (IAAPA), where he will serve as the EMEA Education Subcommittee Chairman until 2021 and is currently a member of the global Board of Directors. 



About Tradelab

TradeLab works for industrial companies, intermediaries and retailers operating in fast moving consumer goods, in the different industries of non-food, away from home and healthcare. 

It studies through value added research the best way to implement operational solutions to specific issues about internal management, market and channel management and business to consumer relations.

In the Leisure Industry, TradeLab provides assistance to the shopping destinations that want to approach leisure concepts: from the catchment area analysis, to format screening, from business planning to finding the right format and partner for each venue, with both technical and managerial skills. 

Conference Sessions


    12-Nov-2019, 10:00 - 17:30, Hotel Martinez Cannes

    MAPIC launches a new sister event accelerating the integrtion of leisure in lifestyle destinations! The Leisure Day is a by invitation only event* REQUEST YOUR...

    • Language: English

    13-Nov-2019, 10:45 - 12:00, Leisure Zone -1

    Find the best technologies and solution to entertain your customers.

    • Language: English