Delegate Profile


Job TitleGeneral Manager

Company NameBusiness Trading Company for Fashion


Worked for some of the biggest brand names in the UK, from the being part of the start up team of Aldi in the early 90's through to Tesco's, B&Q, and finally joining Matalan and helping the start up of there International Franchise Business in the Middle East working with one of the biggest Qatari Mall and Retail Developers in the GCC Region. 



About Business Trading Company for Fashion 

BTC Fashion was established in 2000 with a vision of bringing the latest trends in international fashion to Middle East retail audience. In a short time period, BTC Fashion acquired the franchise rights for a number of retail brands, ranging from high fashion wear, homeware and footwear.

Key to BTC Fashion’s sustained success has been its expertise in identifying the latest international trends that precisely match the tastes and styles of the Middle East retail audience. Equally important has been its ability to ensure that the international retail brands that have been brought into its portfolio are provided with the right environment in which to prosper, both in terms of brand building and in terms of sales turnover.


Today, BTC Fashion has established a strong retail presence in the GCC and Levant region and continues to grow rapidly with the introduction of new brands.

Conference Sessions


    13-Nov-2019, 11:30 - 14:00, Majestic Hotel Cannes

    For its 25th edition, MAPIC will host an exclusive closed-door event gathering +30 international multi-unit franchise partners, master franchises and a selectio...

    • Language: English

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