Delegate Profile


Job TitleSenior Leisure Consultant

Company NameLoisirs & Marketing/e-Virtuality


Evelyne Villame, Senior Entertainment Industry Expert combines 31 years of experience within the leisure and tourism sectors. She is regarded as an expert and consultant in marketing strategy, brand, experience and business feasibility and development. From Parc Asterix to the Grévin Group - 13 facilities in 5 european countries - to Compagnie des Alpes to co-founding La Boîte aux Enfants – 13 “Gulli Parc” Indoor children playgrounds today, Evelyne has explored all facets of outdoor and indoor facilities business development . She delivers her knowledge to projects and existing businesses by means of Loisirs & Marketing , her consulting agency . She has been actively involved with the Leisure Industry - as member of TEA EMEA Board and IAAPA global and EMEA Education committees, managing the FEC/Indoor Entertainment Day and VR/AR sessions in Europe . She is President of SPACE the French national association for Indoor Entertainment. 



About Loisirs & Marketing/e-Virtuality 

Loisirs & Marketing advises and assists clients in the leisure and tourism industry to develop their business, from projects to opening and operating. 

Areas of expertise : market feasibility studies, competition assessment, entertainment concept, guest experience, marketing and communication. Among others : 

Salins du Midi : 

- Feasibility study for a salt museum. 

- Recommendation and implemention of a Foundation. 

- Positionning and development of the first Heritage Day event for the company.


- Repositioning of the Brand content. 

- Managing in house teams for 2 new projects development

Mare Nostrum Aquarium : new projects and medium-term business plan

Kongepark, Norway : group sales training for the new commercial team 

In 2016, Loisirs & Marketing launched e-Virtuality, its new department specialized in XR based experiences 

Conference Sessions


    12-Nov-2019, 10:00 - 17:30, Hotel Martinez Cannes

    MAPIC launches a new sister event accelerating the integrtion of leisure in lifestyle destinations! The Leisure Day is a by invitation only event* REQUEST YOUR...

    • Language: English

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