WHY MOST SHOPPERS STILL CHOOSE BRICK & MORTAR STORES OVER E-COMMERCE?

  1. Event Theme
    Retail remixed: rethinking spaces and places
  2. Event Type 2019
    Conferences
    • Panel Session

WHY MOST SHOPPERS STILL CHOOSE BRICK & MORTAR STORES OVER E-COMMERCE?

13-Nov-2019, 11:00 - 11:45

Conference Room -1
Language:
English
  • The emergence of pure players in the physical world generates new dynamics and new formats
  • Physical stores: a booster for pure players, marketplace enlargement while e-commerce platforms contribute to increase in-store traffic
  • E-commerce, a crucial benchmark for physical retail expansion (customer insights, catchment area, size and location format, store vocation, logistics needs, services…)
  • Physical expansion: added value & marketing activity for pure players

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