ICONIC PLACES & "LOVE BRAND" STRATEGIES: HOW TO CREATE EMOTIONS & PASSION BETWEEN CUSTOMERS, BRANDS & PLACES

  1. Event Theme
    Retail remixed: rethinking spaces and places
  2. Event Type 2019
    Conferences
    • Panel Session

ICONIC PLACES & "LOVE BRAND" STRATEGIES: HOW TO CREATE EMOTIONS & PASSION BETWEEN CUSTOMERS, BRANDS & PLACES

14-Nov-2019, 15:30 - 16:15

Conference Room -1
Language:
English
  • The importance of design & architecture in creating lifestyle destinations
  • How to put together retail, real estate and entertainment to build one-of-a-kind places that truly resonate with customers
  • Iconic buildings to shape iconic places
  • When brands combine retail, hospitality and communications to create emotional experiences

 

Co-organised with: SAGUEZ AND PARTNERS

Speakers

  • POUJADE Cécile

    Moderator

    Associate Director Retail & International

    Saguez and Partners

    Cécile Poujade joined Saguez & Partners in 2006. As a Retail & International Director, Partner, Cécile works for the agency's international key...

  • CEPEDA João

    Speaker

    President & Creative Director

    Time Out Market

    João started his career as a journalist in Portugal’s main daily newspaper, Diário de Notícias. As a reporter, he worked in 15 different countries,...

  • SCOARNEC Morgane

    Speaker

    Leasing Director

    Europacity

    Morgane Scoarnec, 36, graduated from HEC, was previously working at Unibail-Rodamco for ten years, starting in the French Development team for...

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