1. Event Theme
  2. Event Type 2019


12-Nov-2019, 10:30 - 18:30

Location to be confirmed

MAPIC launches a new sister event accelerating the integrtion of leisure in lifestyle destinations!


10.30-11.00 Registration
Accelerating the integration of leisure & culture in lifestyle destinations


11.10-11.30 International Overview
- Current industry status, volumes & figures
- Customer insights & expectations
- International trends & perspective


11.30-12.30 | Emerging leisure concept snapshots
- Discover 5 emerging concepts shaping the future!
- Active entertainment, competitive socializing, themed attractions, virtual reality, culture… what else?


12.30-14.00 Networking lunch


14.00-14.30 The notion of change
Keynote speech by Andreas Veilstrup Andersen, Executive Vice President, Tivoli Gardens & former President and CEO, Liseberg Group


14.30-15.30 Screen-based attractions
- Emerging concepts that are redefining leisure in the modern era...and why!
- From immersive brand experiences, to media-based attractions.
- E-gaming & E-Sports


15.30-16.15 Learning sessions
- Session 1: Developing a leisure concept: from vision to opening
- Session 2: Operating business models for leisure concepts
- Session 3: Becoming a destinations: shopping mall repositioning with entertaining experiences
- Session 4: (Re)thinking places with art and culture
- Session 5: (Re)inventing urban spaces for people with leisure
- Session 6: Food & leisure, the winning combination: how F&B can be a revenue booster


16.15-16.45 Coffee Break


16.45-17.30 IP-based attractions – Expert Insights
Leveraging world-class brands to create dynamic (refreshable) experiences that are repeatable, educational and fun for the entire family


17.30 Closing remarks & drinks

Gold Sponsors: MyCotoo & Savills
Content partner: Leisure Development Partners (LDP)


The Leisure Day is a by invitation only event*

REQUEST YOUR INVITATION: https://reedmidem.formstack.com/forms/mapic_leisure_summit_2019

* IMPORTANT: In order to attend this event, you need to be registered at MAPIC. Badges will be controlled at the entrance.


  • DARROW Andrew


    Executive Director, Board of Directors

    Saudi Entertainment Ventures (SEVEN)

    Andrew Darrow is a leader, strategist and dealmaker for entertainment properties, brands, content and programming and for those seeking to leverage...

  • KENT Paul


    Experiential Technology Consultant


    Paul has been involved in the entertainment business from an early age starting in theatre, this led to a degree in stage-management and technical...


    Key Note Speaker

    Executive Vice President / Former President and CEO

    Tivoli Gardens / Liseberg Group

    Andreas Veilstrup Andersen is in 2019 transitioning from his role as the CEO and President of the Liseberg Group, Sweden, to a role as Executive Vice...

  • DEAN James



    ESL UK

    James Dean is the founder and Managing Director of the ESL UK subsidiary, building the ESL brand and community on a regional level. James began his...

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