Conferences programme 2024

The new retail equation : Growing in a fast-changing world

Retail, real estate, leisure and hospitality are at a crossroads, with the need for constant evolution in a rapidly changing world, learning how to fasttrack adaptation and agility as the industry’s players work out ‘The new retail equation’.
MAPIC 2024 will embrace these important topics to support all the market players in finding the right equation to grow.

Discover the key pillars

New Retail

A new generation of retailers has emerged, clear about their differentiation, value and values to appeal to an increasingly ethical consumer. With the borders between physical and digital retail, leisure and hospitality blurring, how will new concepts shape the consumer experience?


Leisure is all about authentic experiences and interaction. The programme will reflect the growing popularity and diversification of the leisure sector. It will show how leisure is bringing human connection to the brand experience.


The rapidly expanding restaurant industry plays a key role in customer experience, creating spaces and places where people can connect and both an industry which has embraced technology yet embodies the human touch.


Retailers, developers, investors and new players must all embed sustainability in their business growth plans. Next generation retail is about putting people and the planet first, employing innovation and technology to change the world.

Retail property assets 

The retail property sector has played a crucial role in making cities better places to live and the new wave of mixed-use projects are putting convenience, sustainability and community at their heart, while regenerating neighbourhoods and city areas.

Innovation and AI

MAPIC is focused on innovations that help the industry better understand and serve customers. Key to this is the integration of AI, which is impacting every aspect of retail, from supply chains to the in-store experience.

Discover our on-site premium networking events 

MAPIC has created 6 closed-door networking events to enable attendees to do business, find the right partners, think about new business models, network and discover trends & concepts of the industry. Premium networking events are ‘by invitation’ only (limited seats)

Outlet Summit

Our annual focus on the dynamic and expanding designer outlet sector. This event brings together outlet developers, retailers and investors.
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Urban Regeneration Summit

The must-attend event on mixed-use and retail urban regeneration projects. This summit looks at how cities can reinvent themselves to remain attractive for retailers and how both town centres and the suburbs can be revived sustainably. This event brings together landlords, retailers, international cities and investors.
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Multi Unit, Master Franchise & Travel Operators Summit

An exclusive networking event bringing together international franchise partners and a selection of leading retail and restaurant brands who are expanding globally. 
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French Summit

This special summit will focus on the French retail and real estate market and provides a unique opportunity to learn from and network with the leading players.
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Workshop: AI, new business challenges

A year ago, AI was hardly on the radar and in a glimpse, it has entered the retail and retail property industry as a way to drive efficiencies and to elevate and enhance customer experience. Join an interactive debate on the evolution of artificial intelligence and machine learning to discuss the ways AI could transform retail and real estate.
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Leisure Summit

Get insights on the latest trends in leisure, discover new leisure concepts and key projects integrating leisure in lifestyle destinations and network with a targeted audience. This event brings together leisure operators, landlords, cities and retailers.
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They spoke in 2023!

Joanna Fisher


ECE Marketplaces GmbH & Co. KG

Christopher Bird

Group Property Director

Merlin Entertainments

Cindy Andersen

Managing Director

Ingka Centres

Raymond Cloosterman

CEO & Founder

Rituals Cosmetics

Alison Rehill-Erguven


Cenomi Centers

Marie Cheval



François Agache

Directeur Général Développement et Opérations


Christine Wacker

Director, Business Development - Consumer Pro


Marc Dambremez

Vice President of Real Estate & Franchise

Levi Strauss

Tigrane Seydoux

Founder & CEO

Big Mamma

Thomas Reichenauer

Co-Founder and Managing Director

ROS Retail Outlet Shopping

Roland Mangelmans

Director Real Estate

APG Asset Management

Filomena Conceição

Global Head of Business Development


David Grover

Group Chief Executive Officer


Stephen Yalof

President & CEO