Conference & events programme 2022

Researcher and Global Best-Selling Author Paco Underhill will speak at MAPIC.

Environmental Psychologist and expert on shopping, Paco founded Envirosell Inc which became in the 1980’s the principal testing agency for prototype stores and retail banks in the world.  With work in 50 countries, Paco built tools to measure shopping behaviour in both physical and cyber spaces.  His client list included more than a third of the Fortune 100 list and most of the major tech companies in the world.  His books Why We Buy, Call of the Mall, and What Women Want are out in many languages and are used in Design Schools and MBA programs all over the world. 

At Mapic 2022, he will deliver two keynotes:

  • The First on November 29 at 10 am is The Science of Shopping in a Pandemic World.  He reviews the trends that were happening before the pandemic hit, and how they have morphed. 
  • The second, in the Food Summit on November 30 at 10 am, is entitled We Are What We Eat, and based on his new book How We Eat - The Brave New World of Food and Drink.  He reviews, Global versus Local, how Farm to Table has evolved, and most importantly how consumers can, by understanding the supply and food chain, get to a healthier version of themselves and help get to a better planet.  

In partnership with:

People, Planet, Profit: Navigating retail towards a more “human” world

For the retail and property industry, 2021 was a very challenging time. The pandemic accelerated many changes in consumer habits, most of which were already underway, obliging all of us to adapt our way of living and doing business. It is now time for retail and property players to face the challenges and opportunities post-Covid - A world built around human beings, their needs, new behaviours and new ways of living. A world where the boundaries between digital interactions and physical experiences are blurring and where sustainability and responsible consumption are no longer optional.

MAPIC 2022 will continue to play its role as a barometer and window of the industry, guiding all the market players and helping them to navigate this continuously changing world

They will speak at MAPIC 2022!

Alexandra von der Grün

VP Retail Expansion Europe


Ruth McFetridge

Brand Account Director


Vincent Bryant

CEO & Co-founder


Emmanuel Le Roch

Délégué Général


Sara Lucas


Grosvenor Property Europe

Philippe Journo



Lucie Basch


Too Good To Go

Giorgio D’Aprile

VP Marketing


Angus Booth

Real Estate Director


Antoine Frey

Chairman and Chief Executive Officer


On-site pitching sessions: Discover new concepts and solutions

Attend our four 1-hour talks facilitating the connection between sellers and buyers! Each company will have 5 minutes to pitch their concept, solution or project to potential partners.

Retail Pitch Contest

New retail concepts from established brands to new retailers including digital native vertical brands

Leisure Pitch Contest

The most dynamic leisure concepts and solution to create unique location-based experiences

Food Pitch Contest

The latest food concepts and solutions driving traffic and increasing dwell time in lifestyle destinations.

Innovation Pitch

The most relevant innovative solutions to boost your business and adapt to new consuming habits.

Interested in pitching? 

Discover our on-site premium networking events

MAPIC has created 6 closed-door networking events to enable attendees to do business, find the right partners, think about new business models, network and discover trends & concepts of the industry. Premium networking events are by invitation only (limited spots).

How to shape retail in cities!  

November 29, 2022 | Tuesday

This summit will look at how cities can reinvent themselves to remain attractive for retailers, featuring successful business cases and networking opportunities with experts.

Register now >

Sustainability workshop

November 29, 2022 | Tuesday

A new format providing participants with accurate information about the key elements that make a project sustainable, featuring successful business cases and networking with experts and specialists

Register now >

Outlet Summit

November 29, 2022 | Tuesday

Our annual focus on the dynamic and expanding designer outlet sector, will bring together outlet developers, retailers & investors

Register now >

Meet the leisure operators!

November 30, 2022 | Wednesday

An exclusive networking event focusing on new business models and the latest location-based entertainment trends / projects to shape lifestyle destinations

Legal forum

November 30, 2022 | Wednesday

A new format to support the industry facing current challenges such as innovative use of technology and data, new forms of leasing, licensing and franchising, doing business both through ecommerce platforms and stores

Register now >

Multi-unit & Master franchise summit

November 30, 2022 | Wednesday

An exclusive closed-door networking event bringing together international franchise partners and a selection of retail and restaurant leading brands willing to boost their business around the world.