Conference & events programme 2022

Antoine Frey will speak at MAPIC

"FREY is attending the “new” MAPIC, which will be an opportunity to highlight the significant evolution currently taking place in Retail Real Estate. Through the 3P "People, Planet, Profit", this edition will allow to share best practices and inscribing our activity in an improvement approach". Antoine Frey, Chairman and Chief Executive Officer, FREY

Antoine Frey, 47, has had an entrepreneurial career in the written press, specialized distribution retail real estate. He founded the company FREY and proceeded to its IPO in 2008. FREY became a property company listed on the Paris Stock Exchange (under the SIIC regime). Since then, under his leadership, the company has become one of the major players in retail real estate in France, specializing in open-air shopping centers and the urban and commercial renewal of city entrances.2021, FREY has become the 1st French listed company to obtain B CORP certification and the 1st real estate company to become an "entreprise à mission". In 2009, Antoine FREY was named Pierre D'Or in the Promoters category,and in 2011 he received the Jean Weil prize for personality of the year (SIIC Trophies). He was also Chairman of the CNCC from 2017 to 2019 and received the CNCC Personality of the Year award in 2019.

People, Planet, Profit: Navigating retail towards a more “human” world

For the retail and property industry, 2021 was a very challenging time. The pandemic accelerated many changes in consumer habits, most of which were already underway, obliging all of us to adapt our way of living and doing business. It is now time for retail and property players to face the challenges and opportunities post-Covid - A world built around human beings, their needs, new behaviours and new ways of living. A world where the boundaries between digital interactions and physical experiences are blurring and where sustainability and responsible consumption are no longer optional.

MAPIC 2022 will continue to play its role as a barometer and window of the industry, guiding all the market players and helping them to navigate this continuously changing world

Discover the key pillars

The six pillars of the programme of conference and contents will help participants to identify the right business partners to help them to create new and unique lifestyle & experiential destinations.  Make 2022 a time of opportunities!

The new retail

Concepts meeting new consumer needs and values


Creating experiences in physical places


Giving a new flavour to retail destinations 


Respond to consumer’s search for meaning and investor’s search for value

The evolution of traditional property assets and the rise of mixed use

Borders between asset classes continue to blur, creating new and unique lifestyle destinations


Bridge the gap between online and offline with seamless shopping experiences

They will speak at MAPIC 2022!

Lucie Basch


Too Good To Go

Vincent Bryant,

CEO & Co-founder


Giorgio D’Aprile

VP Marketing


Antoine Frey

Chairman and Chief Executive Officer


Holly Hallam

Managing Director


Sara Lucas


Grosvenor Property Europe

Thomas Rose



Nicole Srock.Stanley

CEO & Founder

dan pearlman Group

Paco Underhill

Strategic Advisor

Envirosell Global LLC

Roberto Zoia


CNCC Italy

On-site pitching sessions: Discover new concepts and solutions

Attend our four 1-hour talks facilitating the connection between sellers and buyers! Each company will have 5 minutes to pitch their concept, solution or project to potential partners.

Retail Pitch Contest

New retail concepts from established brands to new retailers including digital native vertical brands

Leisure Pitch Contest

The most dynamic leisure concepts and solution to create unique location-based experiences

Food talks

The latest food concepts and solutions driving traffic and increasing dwell time in lifestyle destinations.

Innovation Pitch

The most relevant innovative solutions to boost your business and adapt to new consuming habits.

Interested in pitching? 

Discover our on-site premium networking events

MAPIC has created 6 closed-door networking events to enable attendees to do business, find the right partners, think about new business models, network and discover trends & concepts of the industry. Premium networking events are by invitation only (limited spots).

How to shape retail in cities!  

This summit will look at how cities can reinvent themselves to remain attractive for retailers, featuring successful business cases and networking opportunities with experts.

Sustainability workshop

A new format providing participants with accurate information about the key elements that make a project sustainable, featuring successful business cases and networking with experts and specialists

Outlet Summit

Our annual focus on the dynamic and expanding designer outlet sector, will bring together outlet developers, retailers & investors

Meet the leisure operators!

An exclusive networking event focusing on new business models and the latest location-based entertainment trends / projects to shape lifestyle destinations

Legal forum

A new format to support the industry facing current challenges such as innovative use of technology and data, new forms of leasing, licensing and franchising, doing business both through ecommerce platforms and stores

Multi-unit & Master franchise summit

An exclusive closed-door networking event bringing together international franchise partners and a selection of retail and restaurant leading brands willing to boost their business around the world.