Environmental Psychologist and expert on shopping, Paco founded Envirosell Inc which became in the 1980’s the principal testing agency for prototype stores and retail banks in the world. With work in 50 countries, Paco built tools to measure shopping behaviour in both physical and cyber spaces. His client list included more than a third of the Fortune 100 list and most of the major tech companies in the world. His books Why We Buy, Call of the Mall, and What Women Want are out in many languages and are used in Design Schools and MBA programs all over the world.
At Mapic 2022, he will deliver two keynotes:
- The First on November 29 at 10 am is The Science of Shopping in a Pandemic World. He reviews the trends that were happening before the pandemic hit, and how they have morphed.
- The second, in the Food Summit on November 30 at 10 am, is entitled We Are What We Eat, and based on his new book How We Eat - The Brave New World of Food and Drink. He reviews, Global versus Local, how Farm to Table has evolved, and most importantly how consumers can, by understanding the supply and food chain, get to a healthier version of themselves and help get to a better planet.
