MAPIC 2020 flagship theme revealed

Learn, share and connect with what is transforming the retail real estate business

Embracing collaborative retail: ready to change the rules?

Right now the retail market is facing a day-to-day challenge, from how to look after staff to how to pay rent, keeping each business viable, working with the supply chain and trying to share the burden so that the industry can come through this crisis together and rebuild. This will require Embracing Collaborative Retail to focus on new business models for retail, mixing uses, compelling cities, refurbishment and extensions, sustainability and the innovation that underpins all of these.

To prosper in the new retail age, retailers and brands are rethinking their business models, their use of physical and digital assets and how they create new customer experiences. The understanding of new consumer expectations and habits will redefine the future.

This changes everything in the retail environment. Shopping centres are transforming into wide-ranging, mixed-use lifestyle destinations and densifying their footplates to accommodate leisure, F&B, work spaces, residential, healthcare and well-being and even logistics. Entertainment will play a key role in shaping the future of retail. More than that, however, we have witnessed the incredible enthusiasm of the industry to learn, share and embrace new ideas around experience.

But these changes will have to be executed in a sustainable way.  Investment, development and consumer priorities all require that new and redeveloped assets must be sustainable, ethical, reflect and meet local culture and community needs. Technology and digital innovation will be at the heart of many of these new business models.

This new approach requires retailers, brands, operators, developers and investors to engage with Embracing Collaborative Retail, creating mixed-use projects that enrich their environments, enhance their locations and create a profitable and sustainable future.

Let's live, play & shop

Theme highlights

Retail

  • Sustainability
  • Stores network restructuration
  • Digital native brands
  • Second hand market
  • Rental retail
  • Local retail
  • Logistics
  • The new occupancy

Innovation

  • Automated store
  • Connected shopping
  • Artificial intelligence
  • Data / CRM
  • Logistics
  • Visual & facial recognition
  • Sharing economy
  • New operating models

Customer marketing

  • Customer experience
  • Connected shopping
  • Personalisation
  • Multichannel
  • New services
  • Human
  • Storytelling

Cities & urban developments

  • Sustainability
  • Mixed-use
  • Iconic places
  • Convenience retail
  • Community hubs
  • Experiential places
  • Innovation

What's new this year?

Retail Talks

'All eyes on retailers' is our motto. To do so, MAPIC is creating for the first time a retail stage where new brands and DNVBs will showcase their concept while well-established retail names will present their latest & hottest projects. Round table discussions & expert insight sessions will complete this dedicated programme. 

Multi-Unit & Master Franchise Summit

The 2nd edition of this exclusive closed-door event will gather 30+ international multi-unit franchise partners, master franchises and a selection of retail brands. Take part in the discussion to find the best ways of growing franchise network globally and meet new partners!

Outlet programme

Outlet centres developers, operators, specialists, investors, retailers... : after 3 sucessful editions of the MAPIC Outlet Summit, we are preparing a special programme of conferences & events for you in 2020! Stay tuned...

Focus on... cities

Because retail and mixed-use schemes are essential to cities attractiveness, our 2020 conference programme will lay emphasis on urban landscapes, on architecture and on how cities can serve communities.

They spoke at MAPIC 2019

Daniel AGROMAYOR

Head of Spain & Portugal

FIVE GUYS

Ronan BOLE

Logistics Director, France

AMAZON

Olivier BROSSARD

Group Chief Development Officer

UNIBAIL-RODAMCO-WESTFIELD

João CEPEDA

President & Creative Director

TIME OUT MARKET

Chadatip CHUTRAKUL

Group CEO

SIAM PIWAT & INCONSIAM

Jan EISING

DIrector Real Estate & Expansion

RITUALS COSMETICS

Frédéric FONTAINE

SVP Innovation Lab

ACCOR

Jamie HODARI

CEO & Co-founder

INDUSTRIOUS

Stefan OTTE

VP Global Partner Retail & Real Estate

LEVI STRAUSS

Ian SANDFORD

President

EUROFUND & INTU COSTA DEL SOL