MAPIC Innovation Forum

Reinvention through collaboration: Join the innovation platform of the global retail property industry!

As digital, technology, and new uses continue to radically change the customer journey, global retail property and retail players are looking for partners to find, discuss and seize the opportunities offered by the new retail shift, adding digital in the brick & mortar space for an omnichannel approach. 

MAPIC Innovation Forum is the only global gathering of innovation leaders in retail real estate industry. It helps key industry players to find solutions through innovation, technology, digital transformation and engagement of young leaders to build the shopping destinations of tomorrow.

░ Retail Property Company

Want to fast-track innovation? Embrace the future!

✔  Collaborate with decision makers towards innovation, digital transformation and find strategic insights

✔  Meet retailtech experts, innovation peers, new potential partners, tech companies and start-ups

✔  Save time and fast-track innovation thanks to services and technologies presented

░ Innovation Leaders

Want to showcase your innovations and discuss the future of retail real estate?

✔  With over 40 exhibiting companies, the dedicated workshops gathered around 400 participants for the 25th edition of MAPIC.

✔  Access to global retail real estate corporate leaders

✔  Showcase, speak and network to create new business opportunities

░ 2020 MAPIC Innovation Forum Programme

Innovation talks

Workshops & Conferences & Flash Talks

Come share insights, learn and network with decision makers of the industry through one-to-one meetings, happy hours and access to MAPIC’s online database.

Suggest speakers


Online database

Connect with the industry decision makers including innovation leaders through one-to-one meetings, access to MAPIC's online database.

Innovation showcase

Meeting and exhibition area

The most ingenious and ready to market solutions showcased in one place by technology providers, from the start-up to the international corporation.

░ Testimony

Jules Renard



"MyBOP has implemented a digital solution, Touchscreen terminals for retail locations allowing customers to make a booking with, order from and pay all the partners affiliated. We are fortunate to have been on MAPIC for several years. It is a tradeshow where we met the majority of our biggest contacts! This is a must-attend event!"

░ And why not exhibiting at MAPIC ?


Exhibiting at MAPIC will enable you to showcase your digital solutions to the whole retail property industry. This Year for MAPIC Digital Edition you can book an exhibitor « virtual page » to showcase your solutions here.

Make new strategic contacts and achieve your business ambitions by attending the pivotal meeting of the international retail community. Are you looking for tailored solutions? Contact our team!

MAPIC award of the Best Retail Innovation

Wishibam technology enables malls to become phygital leaders and compete against the rise of online pure-players by offering a marketplace to their tenants. Clients can purchase products offered in the mall’s stores 24/7, in real time, online. The results are promising. Since going live results show: +10% in-store traffic, +15% in revenue and +40% in monthly loyalty-programme sign-ups.

It’s time to showcase your solutions! 

Some Fresh content from the MAPIC Inno’s Coffee!

The second MAPIC Inno’s Coffee in February 2020  gathered the ecosystem of MAPIC (retailers, real estate companies, journalists, service providers, etc) for a conversation about “retail innovation laboratories”. The group met at the URW Lab of Unibail Rodamco Westfield and was welcomed by Jean Collet (Senior URW Link Manager), who introduced the topic and presented the company’s activities. The breakfast ended on the subject of data: how to collect it, what to collect, how to use it, who to share it with? On a more philosophical note, centered on the human, Olivier Monat reminded everyone that shopping centres are living spaces and not just areas of commerce. Their societal role is essential and should be kept at the centre of our cities and our lives. 

"By creating experiential spaces in the center of towns and by restoring attractiveness to neighborhoods and by promoting a shared customer knowledge the current retail property business model is changing. "

Leslie Pisano,

Innovation & Digital Manager - APSYS

"Consumer society has changed, from now on, it’s necessary that everything is “simple, rapid, efficient, without constraints and sustainable"."

Romain Wang Pang,


░ Relive the MAPIC Innovation 2019 Edition

░ Innovative trends to follow to boost value in retail property

░ Innovation Forum Partners

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Co-create the MAPIC Innovation Forum