MAPIC Innovation Forum

Reinvention through collaboration: Join the innovation platform of the global retail property industry!

The MAPIC Innovation Forum is the leading global gathering of innovation leaders in the retail real estate industry. It helps key industry players find solutions addressing sustainability, customer experience and digital behavior through innovative products, services, and the engagement of emerging leaders.

Discover the 2021 programme: Innovation track , 6 Talks & workshops, 40+ pitching sessions.

Turnkey solutions showcased to the whole industry: Location Intelligence, Signage, A.I., IoT, Customer Journey mapping, Loyalty, Omnichannel, Traffic Analysis, SaaS…

3 Upcoming open panel sessions to discover the innovations shaking-up retail property

The most attractive start-ups energising the retail industry

  • Data, payment, AI, voice recognition, seamless experience…: innovation tools shaking up the retail industry!
  • How touch-free technology & contactless retail are becoming mainstream
  • Discover the emerging European startups driving growth

When? Tuesday, 31 August 2021

Where? MAPIC Digital

DNVBs, the game changers                                                                                          

  • DNVBs & the evolution of the tenant mix
  • Physical stores for digital native brands to extend their reach & address new categories of customers
  • Encompass face-to-face interaction with new experiential tenants
  • Is flexible retail the best answer to vacancies? The opportunities of pop-up retail players

When? Tuesday, 31 August 2021

Where? MAPIC Digital

Recasting the retail store & the new role of logistics

  • How stores are pivoting to micro-fulfillment spaces
  • Optimize store locations & leverage store formats: a new supply chain & network approach
  • Opportunities & challenges for real estate players & logistics players

When? Thursday, 2 September 2021

Where? MAPIC Digital

Innovation leaders & tech providers: 3 options to participate!

As a Visitor

Promote your brand to global retail real estate corporate leaders. We have a special offer for startups companies! Included in your MAPIC Pass get a year-long access to the MAPIC Digital Platform.

Let’s create new business opportunities!


As an Exhibitor

You have 3 options to exhibit :

  • Your startup desk from €2.500
  • Your business corner from €7260
  • Your custom stand from €13.015

NEW: your FREE Virtual company page on the MAPIC Digital Platform to boost your onine visibility!

As a Sponsor

Become an official sponsor of the MAPIC Innovation forum. Discover the packages (onsite, print & online) and speaking opportunities.

Book a banner on MAPIC Digital platform, a zone branding in the exhibition area,  or share your content….


Retail Property Companies & Cities

Let’s restart your business & build the life places of tomorrow!

✔  Collaborate with decision makers towards innovation, digital transformation and find strategic insights

✔  Meet retailtech experts, innovation peers, new potential partners, tech companies and start-ups

✔  Save time and fast-track innovation thanks to services and technologies presented

Innovation Leaders                                                                                                   

Want to showcase your innovations and discuss the future of retail real estate?

✔  With over 40 exhibiting companies, the dedicated workshops gathered around 400 participants for the 25th edition of MAPIC.

✔  Access to global retail real estate corporate leaders

✔  Showcase, speak and network to create new business opportunities

2021 MAPIC Innovation Forum Programme

Innovation Exhibition area

The most ingenious solutions showcased in one 500sqm place by 40 technology providers, startups and innovative companies

Innovation networking

  • On-site events  and online
  • Dedicated lounge & networking area
  • 3 Yearly breakfasts 
  • Happy hours …

Innovation workshops

6 Talks & workshops, 40+ pitching sessions and conferences lead by 20+ speakers.

Come share insights, learn from 250 experts…

Innovation Forum Partners

"By creating experiential spaces in the center of towns and by restoring attractiveness to neighborhoods and by promoting a shared customer knowledge the current retail property business model is changing. "

Leslie Pisano,

Innovation & Digital Manager - APSYS

"Consumer society has changed, from now on, it’s necessary that everything is “simple, rapid, efficient, without constraints and sustainable"."

Romain Wang Pang,