MAPIC Innovation Forum

Reinvention through collaboration: Join the innovation platform of the global retail property industry!

The MAPIC Innovation Forum is the leading global gathering of innovation leaders in the retail real estate industry.

Discover new European tech partners and find turnkey solutions to improve your customer experience and to make your retail & urban destinations more attractive.

Discover the 2021 programme: 1 networking & exhibition area and 25+ tech exhibitors, 3 conferences and 3 Pitching sessions, 30 start-ups, tailored discovery tours. Besides on MAPIC Digital Platform access some replays and online networking events.


Exhibition and Networking area


Conferences & 3 Pitching sessions


Exhibiting Companies


On Demand

Flash news: The shop of the future on display at MAPIC 2021 

Etam will transform its stand into a real omnichannel pop-up store!

For the first time in its history, MAPIC will host a shop in its exhibition area, result of a partnership between Etam and Retail Reload, where ‘the best of tomorrow's technologies' will be unveiled. This 40 sq-m pop-up stand will allow participants to experience the Easy shopping RFID customer experience technologies (developed by Retail Reload). Etam’s concept store will provide an innovative experience for consumers!

See who’s coming in 2021!

30 startups already registered and 25 exhibiting tech players showcasing theirs solutions in the MAPIC Innovation Forum!

Turnkey solutions: Location Intelligence, Signage, A.I., IoT, Customer Journey mapping, Loyalty, Omnichannel, Traffic Analysis, SaaS…

Startup Companies

25 Exhibiting Tech Companies

Book now your free MAPIC Innovation Tour!

For who?: Retail Property Companies & Cities!

When?: On 30 November, 1st & 2nd December 2021

Join the Innovation tours to meet the 25+ tech players exhibiting in the MAPIC Innovation Forum. Save time and fast- track innovation thanks to technologies presented.

Let’s restart your business & build the life places of tomorrow!

3 open panel sessions to watch in replay on MAPIC Digital! Discover the innovations shaking-up retail property

The most attractive start-ups energising the retail industry

  • Data, payment, AI, voice recognition, seamless experience…: innovation tools shaking up the retail industry!
  • How touch-free technology & contactless retail are becoming mainstream
  • Discover the emerging European startups driving growth

When? Tuesday, 31 August 2021

Where? MAPIC Digital

DNVBs, the game changers                                                                                          

  • DNVBs & the evolution of the tenant mix
  • Physical stores for digital native brands to extend their reach & address new categories of customers
  • Encompass face-to-face interaction with new experiential tenants
  • Is flexible retail the best answer to vacancies? The opportunities of pop-up retail players

When? Tuesday, 31 August 2021

Where? MAPIC Digital

Recasting the retail store & the new role of logistics

  • How stores are pivoting to micro-fulfillment spaces
  • Optimize store locations & leverage store formats: a new supply chain & network approach
  • Opportunities & challenges for real estate players & logistics players

When? Thursday, 2 September 2021

Where? MAPIC Digital

2021 MAPIC Innovation Forum Conference Programme


30 November (15.30 - 16.00)

  • What are the recent success stories we have experienced?
  • What has landlord to offer for the retailers?
  • What options do the shopping centers have for winning the consumers attention online?

PEOPLE & DIGITAL: A NEW CHAPTER                                                                                             

1st December (11.00 - 11.30)

  • Experience & humanity: how to combine physical & digital
  • The acceleration of digital in physical spaces through new services & new formats
  • Pureplay brands, marketplaces, DNVBs... Physical places to enrich the digital journey 


1st December (11.30 - 12.30)

  • With the digital evolution of malls, what new technologies are being employed?
  • Can data improve the customer journey and experience?
  • Are tenant revenue models improving landlord and tenant relationships? 

Innovation leaders & tech providers: 3 options to participate!

As a Visitor

Promote your brand to global retail real estate corporate leaders. We have a special offer for startups companies! Included in your MAPIC Pass get a year-long access to the MAPIC Digital Platform.

Let’s create new business opportunities!


As an Exhibitor

You have 3 options to exhibit :

  • Your startup desk from €2.500
  • Your business corner from €7260
  • Your custom stand from €13.015

NEW: your FREE Virtual company page on the MAPIC Digital Platform to boost your onine visibility!

As a Sponsor

Become an official sponsor of the MAPIC Innovation forum. Discover the packages (onsite, print & online) and speaking opportunities.

Book a banner on MAPIC Digital platform, a zone branding in the exhibition area,  or share your content….


Innovation Forum Partners

"By creating experiential spaces in the center of towns and by restoring attractiveness to neighborhoods and by promoting a shared customer knowledge the current retail property business model is changing. "

Leslie Pisano,

Innovation & Digital Manager - APSYS

"Consumer society has changed, from now on, it’s necessary that everything is “simple, rapid, efficient, without constraints and sustainable"."

Romain Wang Pang,