LeisurUp by MAPIC

LeisurUp is the new leisure event dedicated to accelerating location-based attractions in lifestyle destinations including retail sites, urban areas, transport hubs and travel destinations. This year LeisurUp will be hosted by MAPIC in Cannes from 30 November until 2 December.

What is LeisurUp?

LeisurUp has been created by MAPIC in order to provide our clients with the right platform to turn traditional sites in modern lifestyle destinations by building vibrant location-based entertainment experiences.

In 2021, your MAPIC Full Access Pass will give you access to LeisurUp’s exhibition area at MAPIC and LeisurUp’s full conference & events programme.

LeisurUp 2021 Highlights

Identify your next business partner, find new business models and create unique leisure experiences from now on MAPIC Digital platform and at LeisurUp during MAPIC in Cannes from 30 November to 2 December.

Exhibition area

70+ companies showcasing the most dynamic leisure concepts, equipment and solutions in a dedicated area at MAPIC


2 virtual conference sessions on MAPIC Digital platform and 10+ on-site sessions at MAPIC in Cannes led by 50+ leisure experts

New! Leisure Workshop

An exclusive closed-door event to network, discuss new business models and start collaborating with leading leisure operators and real estate players (50-70 c-level players) 

Request your invitation to our team

Who is coming to LeisurUp?

Retail, urban and leisure destinations

Create unique experiences partnering with leisure operators, equipment manufacturers, service providers and IP Owners

Leisure operators   

Grow your business and build new operating business models with landlords, investors, franchise partners, and other leisure peers

Leisure manufacturers & service providers

Sign deals and collaborate with property developers, leisure operators and other leisure peers

Licensors, IP owners & media

Activate your brand(s) partnering with leisure operators, service providers and property players

Creating unique experiences for places & spaces

From indoor to outdoor experiences: find the most dynamic leisure partners to create unique location-based entertainment attractions for retail, urban & leisure destinations.

Active entertainment

Fitness, wellness, bowling, climbing, trampoline, skydiving, etc.

Immersive experiences

AR/VR centers, escape rooms, flight simulators, etc.

Culture, education & live events

Museums, science centres, theatres, live events, E-sports, etc.

Small & large amusement parks

Family Entertainment Centres, water parks, theme parks, etc.

Join LeisurUp online Leisure Days on 13 & 14 October

13 October: "Meet the Leisure Operators!" Online premium networking event                                                                                                                                                                            

A 1 hour closed-door one-hour event welcoming 10+ international leisure operators looking to meet and collaborate with retail property and leisure key players.

Topic to debate: Integrating leisure in retail and mixed used projects: New operating business models / new approaches between landlords and operators

Confirmed operators: iFLY Indoor Skydiving, KidZania, Red Engine (Flight Club & Electric Shuffle), Citywave®, Pop Golf, STUDIO IX / Hofy (Smurfland), Lappset, Merlin Entertainments, Urban Legacies, Mycotoo, KCC Entertainment Design

Amongst confirmed attendees: AEON Mall, CITRIM, Nhood, Bogaris, Dreso, Knight Franck, Lendlease, Megamag, PPF Real, ...

When? 13 October 2021 - 15.00-16.00 CET

Where? MAPIC Digital platform

Reserved to MAPIC Digital or MAPIC Full Access Pass holders

Limited spots! Request your invitation >

14 October: "Culture, Art & Entertainment" Open panel session

Discover how to reawake places thanks to culture, art & entertainment during this insightful virtual open panel session.

Moderated by: Charles Read, Managing Director, BLOOLOOP LIMITED 

With Speakers:

Fri Forjindam, Chief Development Officer, Mycotoo

Arnold Van de Water, Partner, FACTORR

Jan Maarten de Raad, Managing Owner, JORA VISION

Topics to debate:

- Creating compelling experiences and unique places through art, culture and entertainment

- The key role of technology in making location-based attractions more appealing to customers

- The best partnerships & business models to follow

When? 14 October 2021 - 15.00-16.00 CEST

Where? MAPIC Digital platform

Reserved to MAPIC Digital or MAPIC Full Access Pass holders

Already registered? Add to your schedule >

How to participate?


In 2021, LeisurUp is hosted by MAPIC.

Your MAPIC Full Access Pass will give you access to LeisurUp exhibition area (located inside MAPIC exhibition area) and LeisurUp full online and on-site conferences and networking events programme.

MAPIC Full Access Pass starting from €300 for leisure players


Exhibit / Sponsor

Position your company as a leader on the European leisure market! Showcase your leisure company to a new audience of buyers including leisure operators, landlords and leisure destination owners.

• Turnkey stand packages starting from €4,950

• Basic stand starting from €9,450

• Sponsoring packages starting from €5,000

LeisurUp by MAPIC 2021 sponsors & content partners