LeisurUp is a part of MAPIC dedicated to accelerating location-based attractions in retail and urban destinations including retail sites, urban areas, transport hubs and travel destinations.
Elevating the Leisure Industry
What is LeisurUp?
LeisurUp has been created by MAPIC in order to provide our clients with the right tools to turn traditional sites in modern shopping destinations through a dedicated exhibition space and programme in the event.
If you want to attend as a visitor, you can simply register at retailer price.
Create unique experiences partnering with leisure operators, equipment manufacturers, service providers and IP Owners
Sign deals and collaborate with property developers, leisure operators and other leisure peers
Grow your business and build new operating business models with landlords, investors, franchise partners, and other leisure peers
Activate your brand(s) partnering with leisure operators, service providers and property players
LeisurUp 2025 Highlights
Identify your next business partner, find new business models and create unique leisure experiences at LeisurUp during MAPIC in Cannes.
Do not miss: Licensing Village
The Licensing Village, bringing together the leading holders of intellectual property (IP) rights, is back for the third time!
Now located at the heart of the show, in Riviera 7, this dynamic space offers IP professionals a unique opportunity to discuss innovative pop-up stores, partnerships and activations to bring life to your retail destinations.
In previous editions, we welcomed major names such as Netflix, The Smurfs, Asterix, Mattel, Universal, Hasbro, and many more!
Exhibition area
70+ companies showcasing the most dynamic leisure concepts, equipment and solutions in a dedicated area at MAPIC
Conferences
Full Dedicated Programme to cover latest trends and new business models of location-based entertainment
Leisure Pitch
Join leisure operators & other leisure key players for open talks about new business models and the latest location-based entertainment trends.
Who is coming at LeisurUp 2025 ?
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They spoke at LeisurUp 2024
Creating unique experiences for places & spaces
From indoor to outdoor experiences: find the most dynamic leisure partners to create unique location-based entertainment attractions for retail, urban & leisure destinations.
Active entertainment
Fitness, wellness, bowling, climbing, trampoline, skydiving, etc.
Immersive experiences
AR/VR centers, escape rooms, flight simulators, etc.
Culture, education & live events
Museums, science centres, theatres, live events, E-sports, etc.
Small & large amusement parks
Family Entertainment Centres, water parks, theme parks, etc.