Leisure meets Real Estate

MAPIC is the European platform that allows leisure operators to find profitable locations and real estate companies to increase the value of their assets through leisure.

What is LeisurUp?

LeisurUp is the only event in Europe where a leisure operator can secure its pipeline of locations by meeting directly with the owners of the best sites. We connect operators, designers and other leisure players with owners, investors and developers who are creating new commercial and entertainment destinations in Europe & internationally.

For Leisure Players, it is the perfect opportunity to meet with decision makers, present their concept, develop their network, turn their concepts into real locations or find the best emplacement and partners for their expansion plans.

Any inquiry? Contact Sandy: [email protected]

How to attend

You are a Leisure Operator

Find usable sites for your next opening
Meet decision-makers
Discover viable business models

You are a Leisure Destination

Discover attractive brands and concepts
Draw inspiration from hybrid models
Develop your commercial appeal

Your are designers or conceptors

Meet with operators in the development phase
Pitch to Real Estate companies
Discover concrete projects

You are an IP brand

Find locations to develop physical stores
Build parnership with retailers
Secure reliable operators

They came to MAPIC

Leisure players

License (IP)

They spoke in the leisure programme of MAPIC 2025

Bart Dohmen

Managing Partner

TDAC BV

Christopher Bird

VP Global Property

Merlin Entertainments

Quinten Luykx

CEO Netherlands

24 indoor

TJ Hart

Real Estate & Site Search Director

Merlin Entertainments

Peter Cooper

Non Executive Director

XPE Group plc, XPE GRID Glasgow Ltd

LeisurUp 2025 Highlights

Identify your next business partner, find new business models and create unique leisure experiences at LeisurUp during MAPIC in Cannes.

Licensing Village

The Licensing Village, bringing together the leading holders of intellectual property (IP) rights, is back for the third time!

Now located at the heart of the show, in Riviera 7, this dynamic space offers IP professionals a unique opportunity to discuss innovative pop-up stores, partnerships and activations to bring life to your retail destinations.

In previous editions, we welcomed major names such as Netflix, The Smurfs, Asterix, Mattel, Universal, Hasbro, and many more!