Experience LeisurUp at MAPIC: Elevating the Leisure Industry

LeisurUp is the leisure event dedicated to accelerating location-based attractions in lifestyle destinations including retail sites, urban areas, transport hubs and travel destinations. This year LeisurUp will be hosted by MAPIC in Cannes from 28 November until 30 November.

What is LeisurUp?

LeisurUp has been created by MAPIC in order to provide our clients with the right platform to turn traditional sites in modern lifestyle destinations by building vibrant location-based entertainment experiences.

In 2023, your MAPIC Full Access Pass will give you access to LeisurUp’s exhibition area at MAPIC and LeisurUp’s full conference & events programme.

How to participate?


In 2023, LeisurUp is hosted by MAPIC.

Your MAPIC Full Access Pass will give you access to LeisurUp exhibition area (located inside MAPIC exhibition area) and LeisurUp full online and on-site conferences and networking events programme. 


Exhibit / Sponsor

Position your company as a leader on the European leisure market! Showcase your leisure company to a new audience of buyers including leisure operators, landlords and leisure destination owners.

• Turnkey stand packages starting from €5, 800

• Basic stand starting from €10, 660

• Sponsoring packages starting from €5,000

LeisurUp 2023 Highlights

Identify your next business partner, find new business models and create unique leisure experiences  at LeisurUp during MAPIC in Cannes from 28 November to 30 November.

Exhibition area

60+ companies showcasing the most dynamic leisure concepts, equipment and solutions in a dedicated area at MAPIC



Full Dedicated Programme 6 sessions to cover latest trends and new business models of location-based entertainment


Leisure Workshop

Join leisure operators & other leisure key players  for open talks about new business models and the latest location-based entertainment trends.


They spoke at LeisurUp 2023

Michael Harrison

CGO & Co-Founder


Christopher Bird

Group Property Director

Merlin Entertainments

Christine Wacker

Director, Business Development - Consumer Pro


Thibault Paquin


Celebrating Life

Yago Bonastre

Global Director F&B and Leisure


Who came at LeisurUp?

Retail, urban and leisure destinations

Create unique experiences partnering with leisure operators, equipment manufacturers, service providers and IP Owners

Leisure operators   

Grow your business and build new operating business models with landlords, investors, franchise partners, and other leisure peers

Leisure manufacturers & service providers

Sign deals and collaborate with property developers, leisure operators and other leisure peers

Licensors, IP owners & media

Activate your brand(s) partnering with leisure operators, service providers and property players

Creating unique experiences for places & spaces

From indoor to outdoor experiences: find the most dynamic leisure partners to create unique location-based entertainment attractions for retail, urban & leisure destinations.

Active entertainment

Fitness, wellness, bowling, climbing, trampoline, skydiving, etc.

Immersive experiences

AR/VR centers, escape rooms, flight simulators, etc.

Culture, education & live events

Museums, science centres, theatres, live events, E-sports, etc.

Small & large amusement parks

Family Entertainment Centres, water parks, theme parks, etc.