Retail in the city

A full programme to identify & connect with players and locations across Europe’s main cities.

Retail growth is increasingly being driven by city-centre opportunities.

In response, MAPIC is launching a new initiative that brings local players to the forefront and helps small and medium-sized brokers connect with retailers, build visibility and drive business.

Display your assets, share your ambitions, and be introduced to main retail streets across Europe’s major cities to network with their key owners and brokers.

In partnership with

You are a city representative

Meet retailers looking to expand in your region
Meet the brokers and owners in your cities
Discover winning initiatives by other cities

You are a broker

Discover attractive brands and concepts
Build partnership with local owners
Develop your commercial appeal

Your are a local owner

Meet with retailers in the development phase
Build partnership with brokers
Secure support from city representative

You are a retail brand

Find locations to develop physical stores
Build parnership with brokers and owners
Secure support from city representative

What to expect?

Exploring Europe's High Streets

As part of its 2026 programme, MAPIC is partnering with Cushman & Wakefield to explore Europe's most influential city centres and their retail opportunities.

Across major destinations including London, Paris, Milan, Madrid, Amsterdam and Prague, you can learn everything about the continent's leading high streets, providing insights into their market dynamics, retailer mix and growth potential.

The initiative will also give a platform to emerging second-tier cities, offering first-hand perspectives on local retail strategies, development projects and investment opportunities.

A dedicated zone

Explore global business opportunities with the dedicated area and conference room. Network with cities, brokers and owners and explore the exhibition area displaying the main European cities.

Schedule meetings tool

Use MAPIC's DealMaker tool to identify, request and confirm meetings! Meet iconic and brand new retail brands , leisure operators and restaurant chains. Meet new potential business partners to redynamise your city centers.

High visibility

Reach new prospects and partners through our dedicated tools such as the social media series dedicated to main European cities, and the booklet displaying key streets and locations. Distributed to all attending retailers!

Live content sessions

On the dedicated stage, learn everything there is to know about new cities' retail initiatives across Europe. Support programme, development plans, available locations, key figures... Discover all you need to know to expand your business

Check the programme

4 pitching sessions "Meet the Brands"

Rising brands from Asia, the Americas, Europe looking to expand will take the stage to introduce their concept and ambitions

4 pitching sessions "High Street Opportunities"

First-tier city opportunities introduced by Cushman & Wakefield

4 pitching session "High Street Opportunities - Second tier cities"

Second tier cities opportunities presented by city representatives

How to participate?

Allow retailers to find you easily, get a networking table in the Retail in the City area!

As a Retail in the City exhibitor, you will benefit from a private networking table in the dedicated Riviera 7 area, located close to the conference stage hosting the High Street talks. You will be listed among the exhibitor, and benefit from this special initiative's visibility. The table includes storage, electricity, and a display you can personalize with your branding.

You will also have the opportunity to contribute to the Retail in the City booklet, showcasing your key strengths in the section dedicated to your city of operation.