Experience The Happetite Forum: MAPIC's Culinary Delights Showcase

The Happetite is the only international food industry trade show accelerating the expansion of restaurant chains in retail and urban destinationsThis year The Happetite will be hosted by MAPIC in Cannes from 28 November until 30 November.

What is The Happetite?

The Happetite by MAPIC is the international forum for restaurant chains to expand their business, find new locations & meet new business partners: multi-site operators, franchise partners, private equity investors, property developers, etc.

In 2023, your MAPIC Full Access Pass will give you access to The Happetite’s exhibition area at MAPIC and The Happetite’s full conference & events programme.

The Happetite 2023 Highlights

Discover the latest restaurant concepts, grow your business internationally and create unique F&B experiences at The Happetite during MAPIC in Cannes from 28 November to 30 November.

Exhibition area

A dedicated exhibition space, showcasing the latest food concepts and top restaurants brands


An entire day focused on restaurant brands and the magic of food in lifestyle destinations hosted by 35+ experts : market overview, foodtech, sustainability, food in the travel retail mix … 


 Closed-door events for restaurant chains to meet with investors, franchise partners & property developers

Who is coming to The Happetite?

Retail, urban and leisure destinations

Drive traffic to your locations by discovering the latest and most dynamic international restaurant concepts

Restaurant chains & operators

Expand globally meeting with restaurant operators, franchise partners, private equity investors, travel operators and property players

Franchise partners & private equity investors

Complete & optimize your F&B portfolio international development in retail, travel and leisure destinations

Restaurant & tech service providers & suppliers

Showcase your products and services and sign deals with restaurant chains and restaurant operators

How to participate?


In 2023, The Happetite is hosted by MAPIC.

Your MAPIC Full Access Pass will give you access to The Happetite exhibition area (located inside MAPIC exhibition area) and The Happetite full online and on-site conferences and networking events programme.

MAPIC Visitors Basic pass starting from €290 for restaurant chains.

Exhibit / Sponsor

Grow your restaurant business internationally! Build strategic partnerships with c-level retail property, leisure and food industry players by showcasing your company at the pivotal meeting of the industry.

• F&B desk starting from €2,000

• Turnkey stand starting from €5,800

• Basic stand starting from €10,600

• Sponsoring packages starting from €6,200