The Happetite by MAPIC

The Happetite is the only international food industry trade show accelerating the expansion of restaurant chains in retail and urban destinations. This year The Happetite will be hosted by MAPIC in Cannes from 30 November until 2 December.

What is The Happetite?

The Happetite by MAPIC is the international forum for restaurant chains to expand their business, find new locations & meet new business partners: multi-site operators, franchise partners, private equity investors, property developers, etc.

In 2021, your MAPIC Full Access Pass will give you access to The Happetite’s exhibition area at MAPIC and The Happetite’s full conference & events programme.

The Happetite 2021 Highlights

Discover the latest restaurant concepts, grow your business internationally and create unique F&B experiences from now on MAPIC Digital platform and at The Happetite during MAPIC in Cannes from 30 November to 2 December.

Exhibition area

From smaller upcoming concepts to established names, discover the best international restaurant brands


3+ virtual sessions on MAPIC Digital platform, a 1-day forum at MAPIC led by 35+ experts and 1-hour F&B pitching sessions


2 online and 2 on-site closed-door events for restaurant chains to meet with investors, franchise partners & property developers

Who is coming to The Happetite?

Retail, urban and leisure destinations

Drive traffic to your locations by discovering the latest and most dynamic international restaurant concepts

Restaurant chains & operators

Expand globally meeting with restaurant operators, franchise partners, private equity investors, travel operators and property players

Franchise partners & private equity investors

Complete & optimize your F&B portfolio international development in retail, travel and leisure destinations

Restaurant & tech service providers & suppliers

Showcase your products and services and sign deals with restaurant chains and restaurant operators

Join the Happetite online Food Days on 26 & 27 October 2021!

Online conference session: Restarting the French food & beverage industry

In French only

When? 26 October - 15.00 - 15.45 CEST
Where? MAPIC Digital platform

Topics to debate:

- The changing face of the Out of Home industry: French trends and figures 
- How to meet new post-pandemic customer needs
- Disrupt and innovate: new ways for restaurant operators to drive growth
- Food & Tech: the new standards to drive your business 
- How will food enhance the customer experience in new lifestyle destinations?

Moderator: Francesco Pupillo, The Happetite, LeisurUp & MAPIC Italy Show Director


  • François Blouin, Founder & CEO, Food Service Vision
  • Denis Simon, Development Manager, Café de La Joie
  • Prisca Ingremeau, Development Director, Bagel Corner
  • Anthony Thiriet, Chief Editor, B.R.A. Tendances Restauration

Sponsor: Carl's Junior

Reserved to MAPIC Digital or MAPIC Full Access Pass holders >

Already registered? Add to your schedule >

Online premium networking event: Meet the Restaurant Multi-Unit Franchise Partners!

When? 27 October 2021 – 15.00 - 16.00 CEST
Where? MAPIC Digital platform

A 1-hour closed-door networking event welcoming 8-12 multi-unit franchise partners looking to meet and collaborate with international restaurant chains.

Topic to debate: What are the pros and cons of the different franchising formats? How have franchisors’ / franchisees’ requirements and flexibility on formats evolved over the years? What is their ideal franchise format and why?

Co-organisers & Moderators:

  • Rebecca Viani, CFE, Senior Consultant & Head of International Development & Franchising Advisory, White Space Partners
  • Lisa Paton, Vice President EMEA, Wingstop Restaurants Inc.

Sponsors: Carl's Junior, The Avocado Show, Wingstop

Reserved to MAPIC Digital or MAPIC Full Access Pass holders >

Limited spots! Request your invitation >

How to participate?


In 2021, The Happetite is hosted by MAPIC.

Your MAPIC Full Access Pass will give you access to The Happetite exhibition area (located inside MAPIC exhibition area) and The Happetite full online and on-site conferences and networking events programme.

MAPIC Full Access Pass starting from €590 for restaurant chains

Exhibit / Sponsor

Grow your restaurant business internationally! Build strategic partnerships with c-level retail property, leisure and food industry players by showcasing your company at the pivotal meeting of the industry.

• F&B desk starting from €2,000

• Turnkey stand starting from €4,950

• Basic stand starting from €6,300

• Sponsoring packages starting from €5,000

2021 Sponsors & Content Partners