The Happetite is the only international food industry trade show accelerating the expansion of restaurant chains in retail and urban destinations. This year The Happetite will be hosted by MAPIC in Cannes from 30 November until 2 December.
The Happetite by MAPIC
What is The Happetite?
The Happetite by MAPIC is the international forum for restaurant chains to expand their business, find new locations & meet new business partners: multi-site operators, franchise partners, private equity investors, property developers, etc.
In 2021, your MAPIC Full Access Pass will give you access to The Happetite’s exhibition area at MAPIC and The Happetite’s full conference & events programme.
The Happetite 2021 Highlights
Discover the latest restaurant concepts, grow your business internationally and create unique F&B experiences from now on MAPIC Digital platform and at The Happetite during MAPIC in Cannes from 30 November to 2 December.
From smaller upcoming concepts to established names, discover the best international restaurant brands
3+ virtual sessions on MAPIC Digital platform, a 1-day forum at MAPIC led by 35+ experts and 1-hour F&B pitching sessions
2 online and 2 on-site closed-door events for restaurant chains to meet with investors, franchise partners & property developers
Who is coming to The Happetite?
Retail, urban and leisure destinations
Drive traffic to your locations by discovering the latest and most dynamic international restaurant concepts
Restaurant chains & operators
Expand globally meeting with restaurant operators, franchise partners, private equity investors, travel operators and property players
Franchise partners & private equity investors
Complete & optimize your F&B portfolio international development in retail, travel and leisure destinations
Restaurant & tech service providers & suppliers
Showcase your products and services and sign deals with restaurant chains and restaurant operators
The Happetite upcoming conference sessions and networking events
Online conference session: Brands, operators, landlords, investors: the new balance of the F&B value chain
Topics to debate:
- How landlords mitigate leasing risks investing in F&B brands
- Investing in operational franchise platforms: reducing investors operational risks
- The new deal for brands & franchising strategies
- Case studies and relevant landmark transactions
When? 30 September 2021 - 15.00-16.00 CEST
Where? MAPIC Digital platform
Online premium networking event: Meet the Restaurant Multi-Unit Franchise Partners!
A 1 hour closed-door one-hour event welcoming 8-12 multi-unit franchise partners looking to meet and collaborate with international restaurant chains.
Topic to debate: What are the pros and cons of the different franchising formats? How have franchisors’ / franchisees’ requirements and flexibility on formats evolved over the years? What is their ideal franchise format and why?
When? 27 October 2021 – 15.00 - 16.00 CEST
Where? MAPIC Digital platform
How to participate?
In 2021, The Happetite is hosted by MAPIC.
Your MAPIC Full Access Pass will give you access to The Happetite exhibition area (located inside MAPIC exhibition area) and The Happetite full online and on-site conferences and networking events programme.
MAPIC Full Access Pass starting from €590 for restaurant chains
Exhibit / Sponsor
Grow your restaurant business internationally! Build strategic partnerships with c-level retail property, leisure and food industry players by showcasing your company at the pivotal meeting of the industry.
• F&B desk starting from €2,000
• Turnkey stand starting from €4,950
• Basic stand starting from €6,300
• Sponsoring packages starting from €5,000