The Retail Village at MAPIC 2022 launched

Focus for new retail brands and concepts from around the world is launched for this year’s show

Paris, 6th September 2022: MAPIC, the leading retail real estate event in the world, is launching today its Retail Village concept for MAPIC 2022.  A major, central location has been set aside within the Palais des Festivals for the show - to attract the most progressive, innovative and connected retail brands in the industry. With constant flux and change in the retail industry, the purpose of the Retail Village at MAPIC is to not only put retail back on stage but also to showcase all new, agile retail initiatives. As part of its effort to build the right retail mix, MAPIC and its partners have curated these innovative retail concepts that are all connected by their shared values of sustainability, local sourcing, inclusion, and diversity. 

Francesco Pupillo, Director of MAPIC commented: “Historically, MAPIC itself brings together retailers and property players looking to promote or negotiate acquisitions and leases - but this well-established relationship becomes much more complex as the most successful companies are not always those that find the best physical locations. It is now those that combine their physical and digital markets to create a fluid, coherent experience - regardless of the channel taken but with a customer-centric approach. The Retail Village at MAPIC will host innovative brands selected for the originality and agility of their concepts.

The thinking behind The Retail Village at MAPIC

The new consumer, including new generations such as Millennials and Generation Z-ers, is making increasingly niche and specialist choices in their consumption habits and becoming less mainstream: from veganism to the circular economy and reducing waste.

Property players will need to incorporate smaller specialist brands into their retail mix, especially those that are perceived as more authentic and ethical, so new exclusive concepts along with traditional ones are needed.

There is a growing trend among retail destinations, both physical and online, to offer sustainable products, giving smaller businesses better access to the market. However, this will also force bigger, more established retailers to review their operations and add more environmentally-friendly products to their lines.

The Retail Village at MAPIC is set up to highlight the many new retail faces entering this market – and here delegates will find growing concepts from around the world. All these retail concepts have a common thread: their concept is original and they are looking into expansion. Whether through a franchise network or looking directly into a new physical flagship or expanding digitally through a marketplace - attending MAPIC is an important milestone to their growth. In terms of exhibiting concepts, The Retail Village at MAPIC will cover a number of areas: digital marketplaces, new emerging concepts, and DNVBs (digitally native vertical brands).

Fay Cannings, Founder of Seekd (exhibiting at The Retail Village at MAPIC) added - “With times changing, sustainable consumer choices are more pertinent to creating desirable destinations, Seekd is offering a range of chic, exciting planet friendly designers and brands to shop all under one roof. The Retail Village at MAPIC is the perfect platform for us, nurturing our growth to find partners and investors who share our mission - we want to be discovered in the best places both in the UK, Europe, and internationally. The small brands of today can become the household names of the future.”

See more about Retail Village below

MAPIC: the place where all brands come together

Most major retail brands have already integrated these changes and adapted their strategy to respond to this new landscape. Many of these names have already signed up for MAPIC 2022 in Fashion (ADIDAS, Primark, Guess, Dolce & Gabbana, etc.), Food & Beverage (Five Guys, Nespresso, etc.), Leisure (The Big Picture, Kids&Us, etc.), Grocery (Monoprix, Naturalia, etc.), Health & Beauty (Sephora, Estée Lauder, Rituals, etc.), Culture & Media (Apple, Fnac Darty, etc.), Home Furniture (IKEA, Electro Depot…), Utilities & People Services (Norauto France, Orange, Free).

MAPIC takes place from Tuesday 29th November to Thursday 1st December 2022 in Cannes, France, where the main role of the event is to be the trendsetter and barometer for the industry – curating all thought leadership, innovations, and discoveries from around the world and infuse them with insightful learnings the attending participants during the 3-day event. The theme for this year is People, Planet, Profit, navigating retail towards a more human world – to help the industry drive sustainable change. 


Inés Palacio

Account Manager
T: +44 (0) 7762001436
E: [email protected]

Dan Innes

T: +44 (0) 7973387545
E: [email protected]

Cristina Stoica

Marketing Director
T: +33 06 17 30 55 96
E: [email protected]

About RX

RX is in the business of building businesses for individuals, communities, and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products, and complete transactions at over 400 events in 22 countries across 43 industry sectors.  

RX France manages a portfolio of world-class, French and international face-to-face, virtual and hybrid events covering 15 industry sectors including MIPIM, MAPIC, Batimat, Pollutec, EquipHotel, SITL, IFTM Top Resa, MIPCOM, MIPTV, Paris Photo, Maison&Objet* - and many more. RX France’s events take place in France, China, Italy, Mexico, and the United States.

RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.

RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

*Organised by Safi, a subsidiary of RX France and Ateliers d'Art de France

Appendix information

Concepts exhibiting at The Retail Village at MAPIC

Discover below some of the 30 retail concepts confirmed so far who will be exhibiting during the three days of MAPIC 2022, from November 29th to December 1st listed below:


Seekd – A London concept launched 4 years ago as an alternative marketplace to find ethical jewellery and accessories bringing together an amazing community of handpicked designers. They are all on a mission to create a better way of shopping by using recycled or ethically sourced and traceable natural materials, ensuring fair trade while working with small family business or artisans in an ethical partnership across emerging countries. Seekd and the community have been evolving their work over recent years through a range of pop ups in iconic destinations across London including One New Change, St Paul’s, The Princes Arcade, St James’, Brent Cross Shopping Centre and the Goldsmiths’ Centre, Hatton Garden amongst other locations. Seekd has also launched online with Harvey Nichols for an exclusive partnership. 

Fermes & Co – A French local store concept powered by “Bienvenue à la Ferme” - an association gathering 8,000 farmers across French territory. Consumers have the opportunity to buy extra fresh and seasonal farm products, directly supporting local producers. 100% of the products are seasonal and the fruits and vegetables are harvested at the right maturity. The concept systematically favors local producers and short-circuits the system to limit intermediaries and better remunerate farmers. 5 stores have already opened in the past 2 years and brand’s ambition is to become the largest network of short circuits with 100 physical stores by 2026.

Poolday – A French DNVB, inclusive and eco-friendly swimwear label created in 2019 by 3 young women, who use their different body types to create their collections. A common desire: to offer cuts that adapt to all silhouettes. Most of the pieces are manufactured in France, near Lyon and some specific collections in Spain. The brand went physically recently and opened their first flagship store in the middle a Paris in a chic neighborhood – 39 Rue Dauphine. 

Winelivery – An Italian concept of quick delivery service for wine, spirits, ice, and soft drinks at home. In the Winelivery Bar, customers choose, order, and pay directly from the table by using the Winelivery App. In the Winelivery Wine Shop, customers can choose, buy, and obtain information on the bottles by scanning the labels with the Winelivery App. In both cases, an embedded virtual sommelier will constantly support and drive the client across the purchase journey. In addition to the unique experience offered, the use of the Winelivery App enables huge operational savings since most of the steps (selection, order, payment,..) are autonomously done by the customer. The app can be downloadable in 65 cities in Italy and looking into expansion mainly in Italy, France, and Germany.

Place des Oliviers – A French concept launched 4 years ago as a convivial place where you can eat, dine in, have a drink, and play “petanque” - a provençal and south-European outdoor game played with metallic balls on a ground surface beneath plane trees, with a glass of pastis in hand. The brand has already 3 openings in the north and France and is looking into expansions mainly through a franchise network.

Viti Vinci – A Spanish concept of growing aromatic and medicinal plants on their coastal sanctuary in Mallorca. The plants are hand-picked in harmony with natural cycles and then distilled by their scent scientists into exclusive, luxury fragrances. The brand also works with professionals such as architects to design the aromatic scent scape of a destination and to infuse scents into a structural design.

Kilo Shop – A French concept offering a large choice of attractive vintage outfits, carefully selected according to the seasons and trends by their own designers. The pricing of each article is defined by its weight and the specific-colored sticker attached (red equals €20 per kilo, green equals €30 per kilo...). The brand is looking into large store locations ranging from 100 to 500 sqm mainly in Malls & Department Stores and City Center locations.